Reaching your customers across multiple channels is more important than ever, and now you can reach an even larger audience with shopping on Instagram. We’re happy to announce new tools that allow you to tag and sell products from your Squarespace store on Instagram.

Make an impact by visually showcasing your products. Shoppable posts give Instagram users another avenue to discover your brand and your products. When you tag a product, users can tap the image to view product details and click through to buy it on your site — all without leaving the app. Linking your product catalog to Instagram is a great way to reach your audience where they’re already spending their time, share products with followers, and attract new customers. And with Squarespace’s built-in analytics, you can see how much traffic and sales your shoppable posts are driving through your online store.  

This feature is available on the Commerce Basic and Advanced plans. Simply import your store’s inventory to your Facebook Business Manager account and reference your product catalog from your Instagram business profile. Once Instagram approves your profile, it’s easy to tag your products wherever they appear in your posts. To learn more about setting up shopping on Instagram, take a look at our help guide. If you have any questions, our Customer Care Team is available to help 24/7.