As fall rounds the corner, business owners everywhere are already preparing for the holidays. For Squarespace, this means empowering our merchants with new tools to take on the rush of the year’s biggest business season with confidence. This week we introduce digital gift cards for Squarespace Online Stores, providing yet another way for merchants to drive sales and acquire new customers.  

In addition to increasing sales, selling gift cards can offer many other benefits for your business:

• Encourage customers to spend more
  Even though gift cards are preloaded with a set amount, customers often spend more than the card’s value.
   
• Make last-minute shopping possible
  Worry less about early cut-off times for holiday purchases, since digital gift cards can be immediately printed or shared by email.
   
• Build brand awareness
  Turn word-of-mouth recommendations into profit by letting existing customers share their love of your store with friends or family members in the form of a gift card.
   
• Lower return rates
  When customers give the gift of a gift card, recipients can buy exactly what they want, reducing returns or exchanges.

Digital gift cards can be purchased and redeemed just like any other product, making them a seamless addition to your store. This feature is available to all users on the Commerce Advanced plan in all countries and currencies supported by Squarespace Commerce. To add a digital gift card to your online store, go to the Inventory panel or a Products Page and click Add Product.

If you have any questions, check out our help guide or reach out to our award-winning Customer Care Team.