We are thrilled to unveil the fourth iteration of Squarespace Collection, a collaboration with Jeff Koons, one of the world’s most prominent working artists. Squarespace Collection is an award-winning partnership series in which Squarespace partners with the world's most creative minds to develop signature website designs. Jeff Koons joins Björk, Magnum Photos and Rick Rubin as contributors on inspired template designs, all featured alongside thousands of other options that inspire millions to get started on their own creative journey online through Squarespace. 

Koons collaborated with Squarespace to revamp his website,  jeffkoons.com, to showcase over four decades of his work online. Koons is well known for his Celebration series, notably the iconic “Balloon Dog,” one of the most photographed artworks in the world. This is the first time Koons’ complete works can be viewed in one place. The site serves as a chronological and archival representation of his illustrious career while also democratizing access for anyone to view his work online. The website’s design reflects Koons’ ethos of connection and accessibility, blending everyday images and objects to invite viewers to interpret and enjoy the art in their own way.

“I've enjoyed my collaboration with Squarespace designing a website that brings all my works to date together,” said Jeff Koons. “I was able to create with Squarespace a site that communicates visually, emotionally, and intellectually the way I see the world. This custom website design called Reflect will give the user the same power and dynamism to create their own visual story through the use of this template.”

Koons’ site inspired a new custom website template, Reflect, now available to all Squarespace customers. Reflect is built on boundary-pushing design structure and the functionality needed to house a modern portfolio. The new template offers a unique starting point for creatives and artists alike to showcase their work expressively through a bold approach to branding and display for projects. Reflect also leans on conventional viewing methods like gridded text, galleries and accordion blocks for the artworks, which allows the art to take center-stage without distraction. 

Squarespace’s award-winning Creative team, in collaboration with Jeff Koons, produced a short film, Inflate, to accompany the Collection. The team also created a separate short film showcasing the creative process behind building Koons' website. It was directed and produced in-house and shot at Jeff Koons’ studio in New York City.

“As one of the most influential visual artists of our time, Jeff’s work has inspired both our team and a global audience for decades,”  said David Lee, Chief Creative Officer. “Built on 20 years of design excellence, Squarespace shares Jeff’s ideology in democratizing access to design and art. His meticulous approach and impactful body of work are unmatched, and we hope this Collection inspires other artists and doers to showcase their portfolios and businesses online with Squarespace.”

The website design is available in six languages: English, German, French, Italian, Portuguese and Spanish. You can find more information on the latest Squarespace Collection here and access to the new website design, Reflect, here.