This Sunday, we’re returning to Super Bowl with our fourth-ever Super Bowl ad featuring Oscar-nominated actor John Malkovich. In anticipation of the big game, we wanted to give you an exclusive sneak peek: Watch as John Malkovich finds out that JohnMalkovich.com has been taken by another John Malkovich — and fights to claim his domain.
While working with John on Squarespace’s Playing Lynch, we learned that his true passion lay in fashion design. In fact, he was already in development on his own fashion line — all he needed was a website to showcase his lookbook and an eCommerce store to sell his collection. So, we collaborated with John to create a custom online store, JohnMalkovich.com.
Our creative partnership culminated with Journey, a short film about John’s next move as a fashion designer. Set in Paris, it shows John struggling through the hard work, self-doubt, and external pressures — to persevere nonetheless and launch the first season of his line.
The ad and film are part of our new brand platform, Make Your Next Move. More than a campaign, Make Your Next Move encourages anyone with an idea to take that next step and make their dreams real. Together, the ad and film show that you can claim your place on the web and build something truly powerful.
The new year is a perfect time to start your next venture, whether it’s a passion project or a full-fledged business idea. We hope that John’s story inspires you to make your next move and create your own beautiful website. But, before you do, follow John’s lead and get your domain before it’s gone.