Blog

Squarespace and Perplexity Partner to Reimagine Business Creation in the AI Era

Squarespace and Perplexity today announced a strategic partnership that reimagines how businesses launch and grow in an AI-powered internet. As part of the collaboration, Squarespace will serve as the website building and hosting partner for Perplexity’s browser, Comet, helping businesses move seamlessly from creation to discoverability and engagement.

Through this partnership, Comet users can seamlessly transition from AI-powered research to professional business building—getting guidance on domain registration, brand development, and design recommendations directly through Comet's conversational interface. Squarespace also offers AI tools that simplify business management and, through its suite of AI optimization (AIO) tools, enhance website discoverability.

"When someone discovers a business through AI-powered search, that first impression needs to be flawless,” said Paul Gubbay, Chief Product Officer at Squarespace. “Our partnership with Perplexity helps guide anyone creating a website towards our best in class platform, ensuring their sites not only get found in modern answer engines, but also that they stand out when visitors arrive at their site directly.”

"Perplexity and Squarespace share a vision of technology that amplifies human potential rather than complicating it," said Dmitry Shevelenko, Chief Business Officer at Perplexity. "Squarespace doesn't just build websites—it’s also an AI-driven platform for businesses. This partnership ensures that as Comet transforms how people explore the internet, the businesses they discover are equipped to deliver exceptional experiences from the first interaction."

The partnership is now live in Comet, representing the first step in a long-term collaboration focused on reimagining how businesses succeed in an AI-powered era. Get started here.